{
  "id": "score-and-prioritize-leads",
  "task": "Score and prioritize leads",
  "description": "Rank accounts, leads or contacts by fit, intent or qualification and say what to work first.",
  "example_requests": [
    "score these leads",
    "which accounts should i work first",
    "prioritize my list",
    "qualify this lead",
    "icp fit score"
  ],
  "html_url": "https://gtmmcps.com/jobs/score-and-prioritize-leads",
  "json_url": "https://gtmmcps.com/data/solutions/score-and-prioritize-leads.json",
  "snapshot_date": "2026-10-17",
  "evidence_note": "Vendor-reported task matches, not a performance ranking or proof of MCP capability. Confirm current requirements and test the intended workflow.",
  "tools": [
    {
      "id": "05-6sense",
      "name": "6sense",
      "capability": "Detects B2B buying intent by combining IP-based website deanonymization, a proprietary third-party intent/content-consumption network (\"Signalverse\"), and first-party CRM/MAP/product data to flag in-market accounts and identify individual buyers researching a purchase.",
      "api_access": "enterprise-only",
      "mcp_support": "official",
      "last_checked": "2026-08-24",
      "sources": [
        "https://6sense.com/platform/mcp-server/",
        "https://support.6sense.com/docs/6sense-model-context-protocol-mcp-1",
        "https://6sense.com/blog/apis-and-mcp/",
        "https://6sense.com/newsroom/6sense-launches-mcp-server-bringing-proprietary-gtm-intelligence-into-any-ai-agent/",
        "https://support.6sense.com/docs/api-credits-api-tokens"
      ],
      "record_url": "https://gtmmcps.com/tools/05-6sense"
    },
    {
      "id": "06-cargo",
      "name": "Cargo",
      "capability": "A GTM/RevOps engineering platform (YC S23) that lets revenue teams define, version, and automate go-to-market logic - lead sourcing, enrichment, scoring, routing, CRM sync - as code, run by AI agents.",
      "api_access": "free",
      "mcp_support": "official",
      "last_checked": "2026-08-24",
      "sources": [
        "https://www.ycombinator.com/companies/cargo",
        "https://www.getcargo.ai/",
        "https://www.getcargo.ai/pricing",
        "https://docs.getcargo.ai/",
        "https://github.com/getcargohq",
        "https://github.com/getcargohq/cargo-skills"
      ],
      "record_url": "https://gtmmcps.com/tools/06-cargo"
    },
    {
      "id": "15-champion",
      "name": "Champion",
      "capability": "Identifies and scores which existing customers are most engaged or most at risk, builds rich profiles of their expertise/preferences, and matches them to sales/CS deal contexts for reference requests, case studies, and expansion motions.",
      "api_access": "unknown",
      "mcp_support": "none-found",
      "last_checked": "2026-09-02",
      "sources": [
        "https://championhq.com",
        "https://championhq.com/product",
        "https://championhq.com/pricing"
      ],
      "record_url": "https://gtmmcps.com/tools/15-champion"
    },
    {
      "id": "10-chili-piper",
      "name": "Chili Piper",
      "capability": "Inbound lead-routing and instant meeting-booking platform (\"Concierge\") that qualifies web-form leads and books them directly onto the right rep's calendar in real time.",
      "api_access": "paid",
      "mcp_support": "official",
      "last_checked": "2026-08-25",
      "sources": [
        "https://www.chilipiper.com/products/mcp",
        "https://www.chilipiper.com/pricing",
        "https://github.com/Chili-Piper/mcp-assets",
        "https://www.pulsemcp.com/servers/chili-piper",
        "https://github.com/hyypeman/chilipiper-mcp",
        "https://apitracker.io/a/chili-piper"
      ],
      "record_url": "https://gtmmcps.com/tools/10-chili-piper"
    },
    {
      "id": "14-chili-piper",
      "name": "Chili Piper",
      "capability": "Inbound lead routing and meeting-scheduling platform - converts web-form submissions and inbound leads into booked meetings in seconds, with rep-availability and fairness-rule logic.",
      "api_access": "paid",
      "mcp_support": "official",
      "last_checked": "2026-08-25",
      "sources": [
        "https://www.chilipiper.com",
        "https://www.chilipiper.com/products/mcp",
        "https://github.com/Chili-Piper/mcp-assets",
        "https://www.pulsemcp.com/servers/chili-piper"
      ],
      "record_url": "https://gtmmcps.com/tools/14-chili-piper"
    },
    {
      "id": "04-conversica",
      "name": "Conversica",
      "capability": "AI agents that conduct two-way conversations (email, SMS, chat, messaging apps) to research/qualify leads from events, ads, and inbound inquiries, send personalized follow-ups, and book meetings; also runs customer-service and renewal/upsell conversations.",
      "api_access": "enterprise-only",
      "mcp_support": "none-found",
      "last_checked": "2026-09-02",
      "sources": [
        "https://www.conversica.com"
      ],
      "record_url": "https://gtmmcps.com/tools/04-conversica"
    },
    {
      "id": "06-default",
      "name": "Default",
      "capability": "An inbound go-to-market platform unifying revenue-stack data (a \"Tables\" data layer) with AI-agent-built workflows for lead routing, qualification, and meeting scheduling.",
      "api_access": "enterprise-only",
      "mcp_support": "unknown",
      "last_checked": "2026-09-02",
      "sources": [
        "https://www.default.com",
        "https://www.default.com/product",
        "https://docs.default.com",
        "https://www.default.com/solutions/default-mcp"
      ],
      "record_url": "https://gtmmcps.com/tools/06-default"
    },
    {
      "id": "10-default",
      "name": "Default",
      "capability": "\"Agentic GTM infrastructure\" platform unifying CRM, website-form, and enrichment data into one identity-resolved model, with lead routing, scheduling, enrichment, and workflow automation built on top.",
      "api_access": "enterprise-only",
      "mcp_support": "unknown",
      "last_checked": "2026-09-02",
      "sources": [
        "https://www.default.com/",
        "https://www.default.com/product/lead-routing-software",
        "https://www.default.com/product/sales-scheduling-software",
        "https://www.default.com/pricing",
        "https://default.com/",
        "https://www.default.com/solutions/default-mcp"
      ],
      "record_url": "https://gtmmcps.com/tools/10-default"
    },
    {
      "id": "05-demandbase",
      "name": "Demandbase (Demandbase One)",
      "capability": "Identifies and scores in-market B2B accounts by combining IP/website deanonymization, a global firmographic/technographic database, and intent-signal ingestion, rolling this into \"Buying Group\" and account-level engagement data inside a customer's own tenant.",
      "api_access": "enterprise-only",
      "mcp_support": "official",
      "last_checked": "2026-08-24",
      "sources": [
        "https://developer.demandbase.com/docs/mcp",
        "https://learn.demandbase.com/setting-up-and-using-demandbase-mcp",
        "https://developer.demandbase.com/docs/instructions",
        "https://www.demandbase.com/products/data/api-integration/",
        "https://support.demandbase.com/hc/en-us/articles/38999526296603-Generate-and-Manage-API-Key-Sets",
        "https://www.demandbase.com/pricing/"
      ],
      "record_url": "https://gtmmcps.com/tools/05-demandbase"
    },
    {
      "id": "05-factors-ai",
      "name": "Factors.ai",
      "capability": "De-anonymizes website visitors and tracks named-account behavior (page visits, LinkedIn/Google ad engagement, email/content engagement, third-party intent research signals) to identify in-market accounts and specific contacts.",
      "api_access": "paid",
      "mcp_support": "official",
      "last_checked": "2026-09-07",
      "sources": [
        "https://www.factors.ai/",
        "https://www.factors.ai/pricing",
        "https://help.factors.ai/en/articles/14705206-factors-mcp",
        "https://www.factors.ai/mcp",
        "https://mcp.factors.ai/mcp"
      ],
      "record_url": "https://gtmmcps.com/tools/05-factors-ai"
    },
    {
      "id": "05-keyplay",
      "name": "Keyplay",
      "capability": "Builds a mathematical ICP model from a company's existing best customers, then scores and ranks a universe of target accounts against that model using 750+ pre-built \"signals\" (hiring velocity, tech stack, industry category) plus custom web-scraped signals.",
      "api_access": "paid",
      "mcp_support": "official",
      "last_checked": "2026-09-07",
      "sources": [
        "https://keyplay.io/pricing/",
        "https://keyplay.io/product/",
        "https://www.salesforge.ai/directory/sales-tools/keyplay",
        "https://syncgtm.com/blog/keyplay-review",
        "https://docs.keyplay.io/en/articles/13643214-keyplay-mcp",
        "https://adamgtm.com/brand/keyplay/",
        "https://api.keyplay.io/mcp"
      ],
      "record_url": "https://gtmmcps.com/tools/05-keyplay"
    },
    {
      "id": "04-landbase",
      "name": "Landbase",
      "capability": "A GTM data platform that targets, qualifies, prioritizes, and enriches B2B accounts via AI agents using natural-language criteria, with continuous signal monitoring - it prepares audiences rather than writing/sending/booking itself.",
      "api_access": "free",
      "mcp_support": "none-found",
      "last_checked": "2026-09-02",
      "sources": [
        "https://www.landbase.com",
        "https://www.landbase.com/pricing"
      ],
      "record_url": "https://gtmmcps.com/tools/04-landbase"
    },
    {
      "id": "01-lusha",
      "name": "Lusha",
      "capability": "A B2B contact and company database (300M+ profiles) accessed via a browser extension, web prospecting platform, and bulk CSV/API enrichment for finding direct dials, emails, and company data.",
      "api_access": "free",
      "mcp_support": "official",
      "last_checked": "2026-09-03",
      "sources": [
        "https://github.com/lusha-oss/lusha-public-api-mcp",
        "https://docs.lusha.com/mcp-docs",
        "https://docs.lusha.com/user-guide/lushas-api/all-there-is-to-know-about-lushas-api",
        "https://www.vendr.com/marketplace/lusha",
        "https://www.saleshandy.com/blog/lusha-pricing/",
        "https://docs.lusha.com/apis/openapi/person-api"
      ],
      "record_url": "https://gtmmcps.com/tools/01-lusha"
    },
    {
      "id": "04-madkudu",
      "name": "MadKudu",
      "capability": "Historically a lead-scoring/qualification product; the vendor domain now redirects to HG Insights, and MadKudu appears folded into HG Insights' \"HG Sales Copilot\" (AI-automated scoring, account research, playbooks, personalized outreach sequences, signal-based engagement) at msi.madkudu.com.",
      "api_access": "enterprise-only",
      "mcp_support": "official",
      "last_checked": "2026-09-07",
      "sources": [
        "https://www.madkudu.com",
        "https://hginsights.com",
        "https://hginsights.com/pricing",
        "https://developers.madkudu.com/",
        "https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min"
      ],
      "record_url": "https://gtmmcps.com/tools/04-madkudu"
    },
    {
      "id": "06-octave",
      "name": "Octave",
      "capability": "A GTM context engine that stores a company's ICP, personas, positioning, competitors, proof points, and objections as one structured model, then serves that model to sequences, scripts, and AI agents at runtime through an API and an MCP server so every tool uses the same current messaging.",
      "api_access": "paid",
      "mcp_support": "official",
      "last_checked": "2026-08-25",
      "sources": [
        "https://octavehq.com",
        "https://www.octavehq.com/capabilities/mcp",
        "https://www.octavehq.com/capabilities/api",
        "https://www.octavehq.com/pricing",
        "https://docs.octavehq.com/",
        "https://docs.octavehq.com/mcp/overview",
        "https://docs.octavehq.com/mcp/claude-code",
        "https://docs.octavehq.com/llms.txt",
        "https://github.com/octavehq/lfgtm",
        "https://learn.octavehq.com/",
        "https://www.pulsemcp.com/servers?q=octave"
      ],
      "record_url": "https://gtmmcps.com/tools/06-octave"
    },
    {
      "id": "06-openprise",
      "name": "Openprise",
      "capability": "A no-code RevOps data-orchestration platform automating GTM data workflows - list loading, cleansing, deduplication, enrichment, scoring/segmentation, and lead routing across the marketing/sales stack.",
      "api_access": "enterprise-only",
      "mcp_support": "none-found",
      "last_checked": "2026-09-02",
      "sources": [
        "https://openprisetech.com",
        "https://openprisetech.com/pricing",
        "https://openprisetech.com/resources",
        "https://openprisetech.com/platform"
      ],
      "record_url": "https://gtmmcps.com/tools/06-openprise"
    },
    {
      "id": "14-qualified",
      "name": "Qualified",
      "capability": "Website chat/pipeline-generation platform built for account-based and inbound motions - its \"Piper\" AI SDR agent engages known target-account visitors in real time, qualifies them, and books meetings, then follows up over email and Slack.",
      "api_access": "enterprise-only",
      "mcp_support": "none-found",
      "last_checked": "2026-09-02",
      "sources": [
        "https://qualified.com/",
        "https://qualified.com/pricing",
        "https://qualified.com/api",
        "https://www.qualified.com/plus/articles/qualified-agentforce-better-together",
        "https://www.qualified.com/plus/articles/6-key-ways-to-use-the-qualified-reporting-api"
      ],
      "record_url": "https://gtmmcps.com/tools/14-qualified"
    },
    {
      "id": "04-qualified",
      "name": "Qualified (Piper)",
      "capability": "A conversational AI agent (\"Piper\") that engages inbound website visitors in real time (text/voice/video chat), sends follow-up nurture emails, and books meetings for qualified visitors.",
      "api_access": "enterprise-only",
      "mcp_support": "none-found",
      "last_checked": "2026-09-02",
      "sources": [
        "https://www.qualified.com/",
        "https://www.qualified.com/ai-sdr",
        "https://qualified.com/pricing"
      ],
      "record_url": "https://gtmmcps.com/tools/04-qualified"
    },
    {
      "id": "10-revenuehero",
      "name": "RevenueHero",
      "capability": "Instant meeting-scheduling and inbound-lead-routing tool that qualifies web-form leads against CRM data and books them directly onto the right rep's calendar without a redirect.",
      "api_access": "unknown",
      "mcp_support": "official",
      "last_checked": "2026-08-24",
      "sources": [
        "https://www.revenuehero.io/resources/tales-of-ops",
        "https://www.revenuehero.io/pricing",
        "https://help.revenuehero.io/home/get-started",
        "https://help.revenuehero.io/llms.txt",
        "https://github.com/revenuehero/sdk"
      ],
      "record_url": "https://gtmmcps.com/tools/10-revenuehero"
    },
    {
      "id": "04-rox",
      "name": "Rox",
      "capability": "An AI-powered revenue automation platform for enterprise sales teams, positioned as an autonomous SDR-style agent handling pipeline generation, lead qualification, meeting booking, deal management, and account expansion \"on autopilot.\"",
      "api_access": "unknown",
      "mcp_support": "none-found",
      "last_checked": "2026-09-02",
      "sources": [
        "https://www.rox.com",
        "https://www.rox.com/pricing"
      ],
      "record_url": "https://gtmmcps.com/tools/04-rox"
    },
    {
      "id": "02-salesloft",
      "name": "Salesloft",
      "capability": "Sales engagement platform (merged with Clari in Dec 2025) for multichannel outbound cadences, call/email execution, and rep activity tracking that feeds forecasting.",
      "api_access": "enterprise-only",
      "mcp_support": "official",
      "last_checked": "2026-09-07",
      "sources": [
        "https://developers.salesloft.com/",
        "https://www.salesloft.com/company/newsroom/salesloft-mcp-server-revenue-data-ai-ecosystem",
        "https://www.salesloft.com/company/newsroom/clari-salesloft-forecasting-execution-mcp-server",
        "https://champions.salesloft.com/product-updates/august-2026-release-notes-605",
        "https://www.vendr.com/marketplace/salesloft",
        "https://www.salesloft.com/pricing",
        "https://mcp.salesloft.com/mcp"
      ],
      "record_url": "https://gtmmcps.com/tools/02-salesloft"
    },
    {
      "id": "01-surfe",
      "name": "Surfe",
      "capability": "A Chrome extension plus API that pulls contacts and companies off LinkedIn, runs them through a multi-vendor waterfall to find verified emails and mobile numbers, and pushes the records into a CRM.",
      "api_access": "enterprise-only",
      "mcp_support": "official",
      "last_checked": "2026-09-03",
      "sources": [
        "https://www.surfe.com/pricing/",
        "https://www.surfe.com/api/",
        "https://developers.surfe.com/mcp",
        "https://www.surfe.com/leadjet-becomes-surfe/",
        "https://intercom.help/surfe/en/articles/11681517-api-credits-quotas",
        "https://developers.surfe.com/public-015-create-people-bulk-enrichment"
      ],
      "record_url": "https://gtmmcps.com/tools/01-surfe"
    },
    {
      "id": "01-vainu",
      "name": "Vainu",
      "capability": "Sells a licensed database of roughly 5M Nordic registered companies with 700+ fields and around 9M decision-maker contacts, plus scraped and classified trigger events, delivered into a CRM, an API, or Excel.",
      "api_access": "paid",
      "mcp_support": "official",
      "last_checked": "2026-08-25",
      "sources": [
        "https://www.vainu.com/pricing/",
        "https://www.vainu.com/delivery-methods/api/",
        "https://www.vainu.com/blog/product-updates/vainu-mcp/",
        "https://help.vainu.app/en/articles/612044-vainu-mcp",
        "https://developers.vainu.com/docs"
      ],
      "record_url": "https://gtmmcps.com/tools/01-vainu"
    },
    {
      "id": "01-zoominfo",
      "name": "ZoomInfo",
      "capability": "A B2B contact/company database and go-to-market platform (500M+ contacts, 100M+ companies) built from web crawling, public filings, and human researchers, used for prospecting, account research, and lead enrichment.",
      "api_access": "free",
      "mcp_support": "official",
      "last_checked": "2026-09-03",
      "sources": [
        "https://gtm.ai/",
        "https://gtm.ai/pricing",
        "https://gtm.ai/docs/mcp",
        "https://gtm.ai/docs/mcp/clients",
        "https://gtm.ai/.well-known/mcp/server-card.json",
        "https://gtm.ai/llms.txt",
        "https://www.businesswire.com/news/home/20260601055723/en/ZoomInfo-Launches-GTM.AI-the-Headless-GTM-Context-Layer-to-Ground-Every-AI-Agent-in-Verified-GTM-Data",
        "https://ir.zoominfo.com/news-releases/news-release-details/zoominfo-launches-gtmai-cli-bringing-verified-gtm-data-command/",
        "https://github.com/Zoominfo/zoominfo-mcp-plugin",
        "https://pipeline.zoominfo.com/operations/zoominfo-mcp-server",
        "https://www.cleanlist.ai/blog/2026-03-19-zoominfo-pricing-guide",
        "https://gtm.ai/content/docs/mcp/tools/enrich-contacts.md"
      ],
      "record_url": "https://gtmmcps.com/tools/01-zoominfo"
    }
  ]
}