{
  "id": "05-keyplay",
  "slug": "keyplay",
  "normalized_name": "keyplay",
  "name": "Keyplay",
  "vendor_url": "https://keyplay.io",
  "category": "signals-intent-abm",
  "what_it_does": "Builds a mathematical ICP model from a company's existing best customers, then scores and ranks a universe of target accounts against that model using 750+ pre-built \"signals\" (hiring velocity, tech stack, industry category) plus custom web-scraped signals.",
  "ai_features": "\"AI Lookalikes\" (nearest-neighbor-style account similarity scoring against the ICP model) is the closest thing to genuine ML - vendor-described, not independently verified. The bulk of the product (750+ standard signals, custom signal composition) is data aggregation and rules/scoring, not ML.",
  "mcp_status": "official",
  "mcp_url": "https://api.keyplay.io/mcp ; https://docs.keyplay.io/en/articles/13643214-keyplay-mcp (endpoint https://api.keyplay.io/mcp, streamable HTTP)",
  "mcp_auth": "OAuth for Claude.ai and Claude Desktop, API key for Claude Code, per the vendor's docs",
  "api_gate": "paid",
  "revops_role": "Account selection / ICP modeling and continuous re-scoring layer, sitting upstream of outbound rather than detecting real-time triggers.",
  "tier": "RESEARCHED",
  "last_checked": "2026-09-07",
  "sources": "https://keyplay.io/pricing/, https://keyplay.io/product/, https://www.salesforge.ai/directory/sales-tools/keyplay, https://syncgtm.com/blog/keyplay-review, https://docs.keyplay.io/en/articles/13643214-keyplay-mcp, https://adamgtm.com/brand/keyplay/, https://api.keyplay.io/mcp",
  "notes": "No MCP found on GitHub, mcp.so, glama.ai, or pulsemcp.com. A free \"List Builder\" tier exists (25 credits, 750+ signals, CSV export) - genuinely solo-operator-accessible at $0 - but ICP-modeling and Enrichment API access sit behind paid tiers ($18-20K/yr \"Growth,\" custom \"Scale\"). Keyplay's own homepage indicates it has joined a company called Inflection (\"the B2B marketing platform where agents actually execute\"); this ownership transition could not be independently verified beyond Keyplay's own site copy, so flag as unconfirmed. 2026-09-02: CHANGED none-found -> official. Keyplay's own help center documents a remote MCP at https://api.keyplay.io/mcp (install: claude mcp add keyplay --transport http https://api.keyplay.io/mcp) with OAuth for Claude.ai and Claude Desktop or an API key for Claude Code. Tools documented: search_accounts, get_account_data, filter_accounts, list_filter_options, plus whoami and switch_customer; five guided prompts: analyze_customers, define_icp, concept_campaign, build_target_list, write_account_brief. The docs page does not state which plan includes it. Pointer came from adamgtm.com (run by Keyplay co-founder Adam Schoenfeld), which states it shipped February 2026 ahead of the Inflection acquisition; the acquisition is now confirmed by a merger announcement on Keyplay's own homepage. keyplay.io/llms.txt, keyplay.io/mcp and the MCP registry carry nothing, so the help-center article is the only receipt. 2026-09-07: https://api.keyplay.io/mcp returned 401 to an MCP initialize POST (https://api.keyplay.io/mcp).",
  "mcp_status_bucket": "official",
  "api_gate_bucket": "paid",
  "mcp_urls": [
    "https://api.keyplay.io/mcp",
    "https://docs.keyplay.io/en/articles/13643214-keyplay-mcp"
  ],
  "source_urls": [
    "https://keyplay.io/pricing/",
    "https://keyplay.io/product/",
    "https://www.salesforge.ai/directory/sales-tools/keyplay",
    "https://syncgtm.com/blog/keyplay-review",
    "https://docs.keyplay.io/en/articles/13643214-keyplay-mcp",
    "https://adamgtm.com/brand/keyplay/",
    "https://api.keyplay.io/mcp"
  ],
  "source_annotations": [],
  "vendor_domain": "keyplay.io",
  "display_name": "Keyplay",
  "docs_url": null,
  "jobs": [
    "build-target-account-list",
    "detect-technographics",
    "score-and-prioritize-leads"
  ],
  "jobs_tagged_by": "machine-pass",
  "jobs_tagged_on": "2026-08-25",
  "github_url": null,
  "github_stars": null,
  "github_last_commit": null,
  "github_archived": null,
  "github_fetched_on": null,
  "github_candidates": [],
  "docs_digest": null,
  "docs_last_crawled": null,
  "submission": null,
  "mcp_tools": [
    {
      "name": "filter_accounts",
      "description": "Filter and browse millions of accounts using criteria",
      "required_params": [],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "read"
    },
    {
      "name": "get_account_data",
      "description": "Get detailed enrichment data for a specific account by ID",
      "required_params": [],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "read"
    },
    {
      "name": "list_filter_options",
      "description": "Discover valid IDs for use with filter_accounts",
      "required_params": [],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "read"
    },
    {
      "name": "search_accounts",
      "description": "Look up a specific company by name, domain, or LinkedIn URL",
      "required_params": [],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "read"
    },
    {
      "name": "switch_customer",
      "description": "Set the active workspace for the current OAuth/SSO session",
      "required_params": [],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "write"
    },
    {
      "name": "whoami",
      "description": "Get current MCP authentication and customer context",
      "required_params": [],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "read"
    }
  ],
  "mcp_tool_count": 6,
  "mcp_tools_evidence": "docs",
  "mcp_tools_repo": null,
  "mcp_tools_repo_party": null,
  "mcp_catalog_shape": "fixed",
  "mcp_catalog_note": null,
  "mcp_tools_fetched_on": "2026-09-27",
  "cli_status": "none-found",
  "cli_party": null,
  "cli_binary": null,
  "cli_install": [],
  "cli_login": null,
  "cli_commands_seen": [],
  "cli_docs_url": null,
  "cli_repo": null,
  "cli_packages": [],
  "cli_evidence": null,
  "cli_checked_on": "2026-09-27",
  "github_org": null,
  "github_org_status": "unresolved",
  "github_org_url": null,
  "github_org_evidence": {
    "rule": null,
    "reason": "github candidates were seen but none passed the evidence rules",
    "candidates_rejected": [
      {
        "login": "JASPERKEYPLAY",
        "from": "rule 3 (Keyplay)",
        "type": "Organization",
        "website": "https://jasperkeyplay.com/?utm_source=github&utm_medium=profile&utm_campaign=organic",
        "rejected": "website jasperkeyplay.com does not match keyplay.io"
      },
      {
        "login": "keyplay-io",
        "from": "rule 3 (Keyplay)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match keyplay.io"
      },
      {
        "login": "keyplayersolution",
        "from": "rule 3 (Keyplay)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match keyplay.io"
      }
    ]
  },
  "github_org_repos": 0,
  "github_org_repos_mcp": 0,
  "github_org_repos_cli": 0,
  "github_org_latest_activity": null,
  "github_org_recent_repos": [],
  "github_org_checked_on": "2026-09-08",
  "mcp_endpoint": null,
  "mcp_docs_url": "https://docs.keyplay.io/en/articles/13643214-keyplay-mcp",
  "endpoint_status": "docs-only",
  "endpoint_http_status": 200,
  "endpoint_last_probed": "2026-09-04",
  "endpoint_wall_note": null,
  "canonical": true,
  "canonical_id": "05-keyplay",
  "also_listed_in": [],
  "source_file": "05-signals-intent-abm.md",
  "source_line": 259,
  "file_index": 10,
  "category_num": "05",
  "category_slug": "signals-intent-abm",
  "category_label": "Signals & Intent",
  "heading": "Keyplay",
  "missing_schema_fields": [],
  "extra_fields": {},
  "display_rank": 104
}