{
  "id": "05-similarweb",
  "slug": "similarweb",
  "normalized_name": "similarweb",
  "name": "Similarweb",
  "vendor_url": "similarweb.com",
  "category": "signals-intent-abm",
  "what_it_does": "Web, app and market intelligence platform that estimates traffic, audience, keyword and competitive metrics for any domain, used in sales as an account-prioritisation and account-research signal.",
  "ai_features": "The core estimation models are statistical panel and clickstream modelling rather than generative AI. The AI surface is the MCP server and natural-language querying over the same metrics, so treat \"AI\" here as an access layer, not a new capability.",
  "mcp_status": "official",
  "mcp_url": "https://mcp.similarweb.com (docs: https://developers.similarweb.com/docs/similarweb-mcp and https://docs.similarweb.com/api-v5/similarweb-mcp/mcp-setup; announcement: https://www.similarweb.com/blog/updates/announcements/mcp-server-launch/)",
  "mcp_auth": "CONFLICTING VENDOR STATEMENTS, flagged rather than resolved. Both Similarweb developer docs pages state an active Similarweb API key from Account Settings is required and passed via the MCP client config. A third-party setup guide (mcpservers.org) describes an OAuth browser flow on first connect. The vendor docs are the stronger source, so treat it as api key until Similarweb documents OAuth itself.",
  "api_gate": "enterprise-only",
  "revops_role": "Account-sizing, competitor-displacement and territory-prioritisation signal, and the standard source for \"is this account actually growing\" checks during account research.",
  "tier": "RESEARCHED",
  "last_checked": "2026-08-25",
  "sources": "https://developers.similarweb.com/docs/similarweb-mcp, https://docs.similarweb.com/api-v5/similarweb-mcp/mcp-setup, https://www.similarweb.com/corp/ai/mcp/, https://www.similarweb.com/blog/updates/announcements/mcp-server-launch/, https://www.similarweb.com/corp/pricing/, https://mcpservers.org/remote-mcp-servers/similarweb",
  "notes": "Added 2026-08-25 in the coverage sweep. 21 tools across three groups: Web Metrics (16 tools covering traffic, referrals, similar sites, demographics, technology detection), Search Metrics (2 tools for SERP and keyword click trends), App Metrics (3 tools for install penetration, store rankings, app details). IMPORTANT COST MECHANIC, and the sharpest practical warning in this file: MCP calls consume the same data credits as regular API calls, and consumption varies with query complexity, so an agent looping over an account list can burn a credit budget fast with no natural stopping point. api_gate is enterprise-only despite a naming quirk worth explaining: the developer docs say MCP requires a subscription on the \"API-only, Business, or Enterprise\" plans with API access enabled, but Similarweb's corporate pricing page publishes no prices at all, splits into self-service \"Entrepreneurs\" packages versus sales-contact \"Businesses and Enterprises,\" and its FAQ states plainly that \"API is available as part of our customized packages for Businesses.\" So the \"API-only\" plan has no published price and no self-serve path. BEWARE the Apify \"Similarweb scraper\" MCP servers in search results; those are third-party scrapers, one explicitly marked DEPRECATED, and are not Similarweb.",
  "mcp_status_bucket": "official",
  "api_gate_bucket": "enterprise-only",
  "mcp_urls": [
    "https://mcp.similarweb.com",
    "https://developers.similarweb.com/docs/similarweb-mcp",
    "https://docs.similarweb.com/api-v5/similarweb-mcp/mcp-setup",
    "https://www.similarweb.com/blog/updates/announcements/mcp-server-launch/"
  ],
  "source_urls": [
    "https://developers.similarweb.com/docs/similarweb-mcp",
    "https://docs.similarweb.com/api-v5/similarweb-mcp/mcp-setup",
    "https://www.similarweb.com/corp/ai/mcp/",
    "https://www.similarweb.com/blog/updates/announcements/mcp-server-launch/",
    "https://www.similarweb.com/corp/pricing/",
    "https://mcpservers.org/remote-mcp-servers/similarweb"
  ],
  "source_annotations": [],
  "vendor_domain": "similarweb.com",
  "display_name": "Similarweb",
  "docs_url": "https://developers.similarweb.com/",
  "jobs": [
    "enrich-company-from-domain",
    "research-account-for-call-prep"
  ],
  "jobs_tagged_by": "machine-pass",
  "jobs_tagged_on": "2026-08-25",
  "github_url": null,
  "github_stars": null,
  "github_last_commit": null,
  "github_archived": null,
  "github_fetched_on": null,
  "github_candidates": [],
  "docs_digest": null,
  "docs_last_crawled": null,
  "submission": null,
  "mcp_tools": [],
  "mcp_tool_count": 0,
  "mcp_tools_evidence": null,
  "mcp_tools_repo": null,
  "mcp_tools_repo_party": null,
  "mcp_catalog_shape": null,
  "mcp_catalog_note": null,
  "mcp_tools_fetched_on": null,
  "cli_status": "community",
  "cli_party": "third",
  "cli_binary": "similarweb",
  "cli_install": [
    {
      "cmd": "npm install -g similarweb",
      "manager": "npm",
      "source_url": "https://www.npmjs.com/package/similarweb",
      "party": "third",
      "fetched_on": "2026-09-27"
    },
    {
      "cmd": "npm install -g similarweb-cli",
      "manager": "npm",
      "source_url": "https://www.npmjs.com/package/similarweb-cli",
      "party": "third",
      "fetched_on": "2026-09-27"
    }
  ],
  "cli_login": null,
  "cli_commands_seen": [],
  "cli_docs_url": null,
  "cli_repo": null,
  "cli_packages": [
    {
      "kind": "npm",
      "package": "similarweb",
      "version": "0.1.0",
      "party": "third",
      "url": "https://www.npmjs.com/package/similarweb"
    },
    {
      "kind": "npm",
      "package": "similarweb-cli",
      "version": "0.0.1",
      "party": "third",
      "url": "https://www.npmjs.com/package/similarweb-cli"
    }
  ],
  "cli_evidence": "npm",
  "cli_checked_on": "2026-09-27",
  "github_org": "similarweb",
  "github_org_status": "resolved",
  "github_org_url": "https://github.com/similarweb",
  "github_org_evidence": {
    "rule": "rule 3",
    "url": "search q=Similarweb",
    "matched_domain": "similarweb.com",
    "via": "website",
    "detail": "account website http://www.similarweb.com has the vendor's domain",
    "confidence": "strong",
    "candidates_rejected": []
  },
  "github_org_repos": 32,
  "github_org_repos_mcp": 0,
  "github_org_repos_cli": 1,
  "github_org_latest_activity": "2026-09-08T08:48:18Z",
  "github_org_recent_repos": [
    {
      "name": "Movie-Trivia-Day-2-",
      "url": "https://github.com/similarweb/Movie-Trivia-Day-2-",
      "kind": "other",
      "description": null,
      "stars": 0,
      "pushed_at": "2026-09-08",
      "latest_release": null
    },
    {
      "name": "Movie-Trivia-day-1",
      "url": "https://github.com/similarweb/Movie-Trivia-day-1",
      "kind": "other",
      "description": null,
      "stars": 0,
      "pushed_at": "2026-09-07",
      "latest_release": null
    },
    {
      "name": "Emoji-Movie-Trivia",
      "url": "https://github.com/similarweb/Emoji-Movie-Trivia",
      "kind": "other",
      "description": null,
      "stars": 0,
      "pushed_at": "2026-09-07",
      "latest_release": null
    },
    {
      "name": "Host-side-",
      "url": "https://github.com/similarweb/Host-side-",
      "kind": "other",
      "description": null,
      "stars": 0,
      "pushed_at": "2026-08-30",
      "latest_release": null
    },
    {
      "name": "linq2fb",
      "url": "https://github.com/similarweb/linq2fb",
      "kind": "other",
      "description": "LinqToDB adapter for Firebolt",
      "stars": 6,
      "pushed_at": "2026-08-12",
      "latest_release": "v6.0.0-rc.1"
    }
  ],
  "github_org_checked_on": "2026-09-08",
  "mcp_endpoint": "https://mcp.similarweb.com",
  "mcp_docs_url": null,
  "endpoint_status": "auth-wall",
  "endpoint_http_status": 401,
  "endpoint_last_probed": "2026-09-04",
  "endpoint_wall_note": "This host answered an auth challenge at every path probed, including one that cannot exist, so the 401 proves an auth wall and not a running MCP server. Demoted from live on 2026-09-27.",
  "canonical": true,
  "canonical_id": "05-similarweb",
  "also_listed_in": [],
  "source_file": "05-signals-intent-abm.md",
  "source_line": 647,
  "file_index": 27,
  "category_num": "05",
  "category_slug": "signals-intent-abm",
  "category_label": "Signals & Intent",
  "heading": "Similarweb",
  "missing_schema_fields": [],
  "extra_fields": {},
  "display_rank": 189
}