{
  "id": "06-census",
  "slug": "census",
  "normalized_name": "census",
  "name": "Census (now operates as \"Fivetran Activations\")",
  "vendor_url": "getcensus.com (301-redirects to fivetran.com; docs.getcensus.com redirects to fivetran.com/docs/activations)",
  "category": "revops-infra",
  "what_it_does": "Was a standalone reverse-ETL tool for syncing warehouse data (Snowflake, BigQuery, etc.) into GTM tools like Salesforce/HubSpot without code; the product now lives inside Fivetran as \"Activations,\" same function.",
  "ai_features": "No standalone Census AI features exist anymore - the product no longer operates independently. See the Fivetran entry for the current AI/MCP surface.",
  "mcp_status": "official (via Fivetran, not Census-specific)",
  "mcp_url": "https://github.com/fivetran/fivetran-mcp",
  "mcp_auth": "API key + secret via env vars (FIVETRAN_API_KEY, FIVETRAN_API_SECRET).",
  "api_gate": "free - the Fivetran REST API, which now covers Activations, is available on all plans including the free trial.",
  "revops_role": "Reverse-ETL layer - pushes warehouse-modeled data (scores, segments, enrichment) into CRM/marketing tools; now folded into Fivetran's broader EL(T)-plus-activation platform rather than a separate best-of-breed vendor.",
  "tier": "RESEARCHED",
  "last_checked": "2026-08-24",
  "sources": "https://www.getcensus.com/ (confirmed 301 redirect to fivetran.com), https://docs.getcensus.com/ (confirmed redirect to fivetran.com/docs/activations), https://fivetran.com/docs/activations",
  "notes": "This is worth flagging plainly - anyone still citing \"Census\" as an independent reverse-ETL vendor is out of date. getcensus.com, www.getcensus.com, and docs.getcensus.com all redirect to Fivetran domains, and fivetran.com/docs/activations describes exactly Census's old reverse-ETL product. No dated press release confirming the acquisition/merger was found (Fivetran's own newsroom listing doesn't show one) - the exact date is unknown, the redirect behavior is what's confirmed.",
  "mcp_status_bucket": "official",
  "api_gate_bucket": "free",
  "mcp_urls": [
    "https://github.com/fivetran/fivetran-mcp"
  ],
  "source_urls": [
    "https://www.getcensus.com/",
    "https://docs.getcensus.com/",
    "https://fivetran.com/docs/activations"
  ],
  "source_annotations": [
    "(confirmed 301 redirect to fivetran.com)",
    "(confirmed redirect to fivetran.com/docs/activations)"
  ],
  "vendor_domain": "getcensus.com",
  "display_name": "Census (now operates as \"Fivetran Activations\")",
  "docs_url": null,
  "jobs": [],
  "jobs_tagged_by": null,
  "jobs_tagged_on": null,
  "github_url": null,
  "github_stars": null,
  "github_last_commit": null,
  "github_archived": null,
  "github_fetched_on": null,
  "github_candidates": [
    "https://github.com/fivetran/fivetran-mcp"
  ],
  "docs_digest": null,
  "docs_last_crawled": null,
  "submission": null,
  "mcp_tools": [
    {
      "name": "get_schema",
      "description": null,
      "required_params": [],
      "evidence": "source",
      "repo_party": "third-party",
      "source_party": null,
      "risk": "read"
    },
    {
      "name": "list_endpoints",
      "description": null,
      "required_params": [],
      "evidence": "source",
      "repo_party": "third-party",
      "source_party": null,
      "risk": "read"
    }
  ],
  "mcp_tool_count": 2,
  "mcp_tools_evidence": "source",
  "mcp_tools_repo": "fivetran/fivetran-mcp",
  "mcp_tools_repo_party": "third-party",
  "mcp_catalog_shape": "fixed",
  "mcp_catalog_note": null,
  "mcp_tools_fetched_on": "2026-09-27",
  "cli_status": "none-found",
  "cli_party": null,
  "cli_binary": null,
  "cli_install": [],
  "cli_login": null,
  "cli_commands_seen": [],
  "cli_docs_url": null,
  "cli_repo": null,
  "cli_packages": [],
  "cli_evidence": null,
  "cli_checked_on": "2026-09-27",
  "github_org": null,
  "github_org_status": "unresolved",
  "github_org_url": null,
  "github_org_evidence": {
    "rule": null,
    "reason": "github candidates were seen but none passed the evidence rules",
    "candidates_rejected": [
      {
        "login": "fivetran",
        "from": "rule 2",
        "type": "Organization",
        "website": "https://fivetran.com",
        "rejected": "website fivetran.com does not match getcensus.com"
      },
      {
        "login": "CENSUS",
        "from": "rule 3 (Census)",
        "type": "Organization",
        "website": "http://census-labs.com/",
        "rejected": "website census-labs.com does not match getcensus.com"
      },
      {
        "login": "censusreporter",
        "from": "rule 3 (Census)",
        "type": "Organization",
        "website": "http://censusreporter.org/",
        "rejected": "website censusreporter.org does not match getcensus.com"
      },
      {
        "login": "census-instrumentation",
        "from": "rule 3 (Census)",
        "type": "Organization",
        "website": "http://opencensus.io",
        "rejected": "website opencensus.io does not match getcensus.com"
      },
      {
        "login": "uscensusbureau",
        "from": "rule 3 (Census)",
        "type": "Organization",
        "website": "https://www.census.gov",
        "rejected": "website census.gov does not match getcensus.com"
      },
      {
        "login": "census-coil",
        "from": "rule 3 (Census)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match getcensus.com"
      }
    ]
  },
  "github_org_repos": 0,
  "github_org_repos_mcp": 0,
  "github_org_repos_cli": 0,
  "github_org_latest_activity": null,
  "github_org_recent_repos": [],
  "github_org_checked_on": "2026-09-08",
  "mcp_endpoint": null,
  "mcp_docs_url": "https://github.com/fivetran/fivetran-mcp",
  "endpoint_status": "repo-local",
  "endpoint_http_status": 200,
  "endpoint_last_probed": "2026-09-04",
  "endpoint_wall_note": null,
  "canonical": true,
  "canonical_id": "06-census",
  "also_listed_in": [],
  "source_file": "06-revops-infra.md",
  "source_line": 289,
  "file_index": 12,
  "category_num": "06",
  "category_slug": "revops-infra",
  "category_label": "RevOps Infra",
  "heading": "Census (now folded into Fivetran)",
  "missing_schema_fields": [],
  "extra_fields": {},
  "display_rank": 11
}