{
  "id": "06-hightouch",
  "slug": "hightouch",
  "normalized_name": "hightouch",
  "name": "Hightouch",
  "vendor_url": "hightouch.com",
  "category": "revops-infra",
  "what_it_does": "A CDP/reverse-ETL platform that syncs warehouse data (Snowflake, BigQuery, Databricks, Redshift) to 300+ downstream tools (ad platforms, CRMs, marketing automation) for audience activation and personalization.",
  "ai_features": "More AI-forward than most peers - \"AI Decisioning\" (reinforcement-learning-based 1:1 personalization, per their own docs - the specific \"reinforcement learning\" framing is vendor-stated and not independently verified beyond marketing language), \"Proactive Insights\" (agents surfacing signals across data/market/competitors), and AI content generation for Lifecycle Studio (email/SMS) and Ad Studio (ad creative).",
  "mcp_status": "official (gated)",
  "mcp_url": "https://hightouch.com/docs/ai-integrations/mcp",
  "mcp_auth": "Existing Hightouch workspace auth with role-based access control; however the MCP server itself \"must be enabled by Hightouch - contact us to turn it on,\" so it is not self-serve activatable even though the auth mechanism itself is standard.",
  "api_gate": "free - the REST API is open to all Hightouch users (bearer-token API key), available even on the free Basic Reverse ETL tier (up to 2 active syncs, unlimited destinations/seats, no sales conversation required for the API itself).",
  "revops_role": "Sits between the warehouse and GTM execution tools - the activation layer that turns modeled/scored data into audiences, syncs, and now AI-generated campaign content.",
  "tier": "RESEARCHED",
  "last_checked": "2026-08-24",
  "sources": "https://www.hightouch.com/, https://hightouch.com/pricing, https://hightouch.com/docs/ai-integrations/mcp, https://hightouch.com/docs/developer-tools/api-guide",
  "notes": "The MCP capability itself is read-write and functionally broad (create audiences, manage syncs, design journeys, generate email/ad content) - one of the more substantive MCP implementations researched for this file, but a solo operator can't self-serve turn it on; it requires contacting Hightouch first.",
  "mcp_status_bucket": "official",
  "api_gate_bucket": "free",
  "mcp_urls": [
    "https://hightouch.com/docs/ai-integrations/mcp"
  ],
  "source_urls": [
    "https://www.hightouch.com/",
    "https://hightouch.com/pricing",
    "https://hightouch.com/docs/ai-integrations/mcp",
    "https://hightouch.com/docs/developer-tools/api-guide"
  ],
  "source_annotations": [],
  "vendor_domain": "hightouch.com",
  "display_name": "Hightouch",
  "docs_url": null,
  "jobs": [
    "draft-personalized-outreach",
    "sync-records-between-systems"
  ],
  "jobs_tagged_by": "machine-pass",
  "jobs_tagged_on": "2026-08-25",
  "github_url": null,
  "github_stars": null,
  "github_last_commit": null,
  "github_archived": null,
  "github_fetched_on": null,
  "github_candidates": [],
  "docs_digest": null,
  "docs_last_crawled": null,
  "submission": null,
  "mcp_tools": [
    {
      "name": "read_doc",
      "description": "Returns the full markdown content of a documentation page by path. Use paths from search_docs results.",
      "required_params": [
        "path"
      ],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "read"
    },
    {
      "name": "search_docs",
      "description": "Full-text search across all public docs with per-heading granularity. Returns matching sections with title, URL, content snippet, and section hierarchy.",
      "required_params": [],
      "evidence": "docs",
      "repo_party": null,
      "source_party": "vendor",
      "risk": "read"
    }
  ],
  "mcp_tool_count": 2,
  "mcp_tools_evidence": "docs",
  "mcp_tools_repo": null,
  "mcp_tools_repo_party": null,
  "mcp_catalog_shape": "fixed",
  "mcp_catalog_note": null,
  "mcp_tools_fetched_on": "2026-09-27",
  "cli_status": "none-found",
  "cli_party": null,
  "cli_binary": null,
  "cli_install": [],
  "cli_login": null,
  "cli_commands_seen": [],
  "cli_docs_url": null,
  "cli_repo": null,
  "cli_packages": [],
  "cli_evidence": null,
  "cli_checked_on": "2026-09-27",
  "github_org": "hightouchio",
  "github_org_status": "resolved",
  "github_org_url": "https://github.com/hightouchio",
  "github_org_evidence": {
    "rule": "rule 3",
    "url": "search q=Hightouch",
    "matched_domain": "hightouch.com",
    "via": "website",
    "detail": "account website https://hightouch.com has the vendor's domain",
    "confidence": "strong",
    "candidates_rejected": []
  },
  "github_org_repos": 16,
  "github_org_repos_mcp": 0,
  "github_org_repos_cli": 1,
  "github_org_latest_activity": "2026-07-29T20:53:35Z",
  "github_org_recent_repos": [
    {
      "name": "design-team",
      "url": "https://github.com/hightouchio/design-team",
      "kind": "other",
      "description": "This is a test of the new design team site.",
      "stars": 0,
      "pushed_at": "2026-07-29",
      "latest_release": null
    },
    {
      "name": "tfc-agent",
      "url": "https://github.com/hightouchio/tfc-agent",
      "kind": "infra",
      "description": "Terraform Cloud Agent with some customizations",
      "stars": 0,
      "pushed_at": "2026-06-11",
      "latest_release": null
    },
    {
      "name": "airflow-provider-hightouch",
      "url": "https://github.com/hightouchio/airflow-provider-hightouch",
      "kind": "infra",
      "description": "Airflow operators, hooks, and sensors for interacting with the Hightouch API",
      "stars": 16,
      "pushed_at": "2026-04-24",
      "latest_release": "5.0.0"
    },
    {
      "name": "passage",
      "url": "https://github.com/hightouchio/passage",
      "kind": "other",
      "description": "Secure private tunnels as a service :closed_lock_with_key:",
      "stars": 46,
      "pushed_at": "2025-10-03",
      "latest_release": "v0.3.6"
    },
    {
      "name": "bottlerocket-bootstrap-storage",
      "url": "https://github.com/hightouchio/bottlerocket-bootstrap-storage",
      "kind": "other",
      "description": "Bootstrap container to configure storage on Bottlerocket instances",
      "stars": 0,
      "pushed_at": "2025-02-21",
      "latest_release": null
    }
  ],
  "github_org_checked_on": "2026-09-08",
  "mcp_endpoint": null,
  "mcp_docs_url": "https://hightouch.com/docs/ai-integrations/mcp",
  "endpoint_status": "docs-only",
  "endpoint_http_status": 200,
  "endpoint_last_probed": "2026-09-04",
  "endpoint_wall_note": null,
  "canonical": true,
  "canonical_id": "06-hightouch",
  "also_listed_in": [],
  "source_file": "06-revops-infra.md",
  "source_line": 311,
  "file_index": 13,
  "category_num": "06",
  "category_slug": "revops-infra",
  "category_label": "RevOps Infra",
  "heading": "Hightouch",
  "missing_schema_fields": [],
  "extra_fields": {},
  "display_rank": 25
}