{
  "id": "08-heygen",
  "slug": "heygen",
  "normalized_name": "heygen",
  "name": "HeyGen",
  "vendor_url": "heygen.com",
  "category": "video-prospecting",
  "what_it_does": "AI avatar/video-generation platform with a documented sales-prospecting motion - batch-personalize one template into many prospect-specific versions (dynamic name/company/pain-point variables), with native HubSpot automation that generates and attaches a personalized video to a contact on lifecycle triggers (new lead, meeting booked, deal-stage change).",
  "ai_features": "Vendor states 200+ AI avatars, voice/spokesperson cloning, batch personalization at scale, 175+ language localization with lip-sync, and engagement analytics. Vendor blog cites a case study that Reply.io built an outbound motion on HeyGen and an agency generated 50,000+ personalized videos for AB InBev claiming up to 3x engagement - vendor-published/vendor-cited, not independently verified here.",
  "mcp_status": "official",
  "mcp_url": "https://mcp.heygen.com/mcp/v1/ (docs: https://developers.heygen.com/mcp/overview; product page: https://www.heygen.com/model-context-protocol)",
  "mcp_auth": "OAuth - vendor states \"connect your HeyGen account, no API key required\"; generation draws down the premium credits already in the user's HeyGen plan rather than separate API billing.",
  "api_gate": "paid, pay-as-you-go. Public REST API billed from a prepaid USD wallet per feature (e.g., roughly $0.05/sec for photo-avatar video, ~$0.000667/sec TTS, $1.00 per avatar-creation call); no free API tier found for developers, though a solo operator can start with a small prepaid balance.",
  "revops_role": "Outbound/sequence-personalization layer plugging natively into HubSpot and, via Zapier/Make/n8n, into other CRMs.",
  "tier": "RESEARCHED",
  "last_checked": "2026-08-24",
  "sources": "https://www.heygen.com/business/sales, https://www.heygen.com/integrations/hubspot, https://www.heygen.com/blog/best-ai-video-tools-sales-prospecting, https://developers.heygen.com/mcp/overview, https://developers.heygen.com/docs/pricing, https://www.heygen.com/model-context-protocol",
  "notes": "Included despite defaulting to \"generic AI-avatar platform\" because it clears the \"real sales-prospecting motion\" bar set for this file: dedicated sales use-case page, native HubSpot lifecycle automation, and a named case study (Reply.io). Synthesia, researched alongside it, did not clear this bar - see Sweep notes.",
  "mcp_status_bucket": "official",
  "api_gate_bucket": "paid",
  "mcp_urls": [
    "https://mcp.heygen.com/mcp/v1/",
    "https://developers.heygen.com/mcp/overview",
    "https://www.heygen.com/model-context-protocol"
  ],
  "source_urls": [
    "https://www.heygen.com/business/sales",
    "https://www.heygen.com/integrations/hubspot",
    "https://www.heygen.com/blog/best-ai-video-tools-sales-prospecting",
    "https://developers.heygen.com/mcp/overview",
    "https://developers.heygen.com/docs/pricing",
    "https://www.heygen.com/model-context-protocol"
  ],
  "source_annotations": [],
  "vendor_domain": "heygen.com",
  "display_name": "HeyGen",
  "docs_url": null,
  "jobs": [
    "create-and-send-prospecting-video",
    "read-outreach-performance"
  ],
  "jobs_tagged_by": "machine-pass",
  "jobs_tagged_on": "2026-08-25",
  "github_url": null,
  "github_stars": null,
  "github_last_commit": null,
  "github_archived": null,
  "github_fetched_on": null,
  "github_candidates": [],
  "docs_digest": null,
  "docs_last_crawled": null,
  "submission": null,
  "mcp_tools": [],
  "mcp_tool_count": 0,
  "mcp_tools_evidence": null,
  "mcp_tools_repo": null,
  "mcp_tools_repo_party": null,
  "mcp_catalog_shape": null,
  "mcp_catalog_note": null,
  "mcp_tools_fetched_on": null,
  "cli_status": "official",
  "cli_party": "first",
  "cli_binary": "heygen",
  "cli_install": [
    {
      "cmd": "curl -fsSL https://static.heygen.ai/cli/install.sh | bash",
      "manager": "shell",
      "source_url": "https://developers.heygen.com/cli",
      "party": "first",
      "fetched_on": "2026-09-27"
    }
  ],
  "cli_login": "heygen auth",
  "cli_commands_seen": [
    "auth",
    "video",
    "video-agent"
  ],
  "cli_docs_url": "https://developers.heygen.com/cli",
  "cli_repo": null,
  "cli_packages": [],
  "cli_evidence": "vendor-docs",
  "cli_checked_on": "2026-09-27",
  "github_org": null,
  "github_org_status": "unresolved",
  "github_org_url": null,
  "github_org_evidence": {
    "rule": null,
    "reason": "github candidates were seen but none passed the evidence rules",
    "candidates_rejected": [
      {
        "login": "heygen-com",
        "from": "rule 3 (HeyGen)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match heygen.com"
      },
      {
        "login": "HeyGen-Official",
        "from": "rule 3 (HeyGen)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match heygen.com"
      },
      {
        "login": "HeyGen-Ai-App",
        "from": "rule 3 (HeyGen)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match heygen.com"
      },
      {
        "login": "heygen-fork",
        "from": "rule 3 (HeyGen)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match heygen.com"
      },
      {
        "login": "Heygent-core",
        "from": "rule 3 (HeyGen)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match heygen.com"
      }
    ]
  },
  "github_org_repos": 0,
  "github_org_repos_mcp": 0,
  "github_org_repos_cli": 0,
  "github_org_latest_activity": null,
  "github_org_recent_repos": [],
  "github_org_checked_on": "2026-09-08",
  "mcp_endpoint": "https://mcp.heygen.com/mcp/v1/",
  "mcp_docs_url": null,
  "endpoint_status": "live-auth-gated",
  "endpoint_http_status": 401,
  "endpoint_last_probed": "2026-09-04",
  "endpoint_wall_note": null,
  "canonical": true,
  "canonical_id": "08-heygen",
  "also_listed_in": [],
  "source_file": "08-video-prospecting.md",
  "source_line": 147,
  "file_index": 7,
  "category_num": "08",
  "category_slug": "video-prospecting",
  "category_label": "Video Prospecting",
  "heading": "HeyGen",
  "missing_schema_fields": [],
  "extra_fields": {},
  "display_rank": 96
}