{ "id": "08-loom", "slug": "loom", "normalized_name": "loom", "name": "Loom", "vendor_url": "loom.com", "category": "video-prospecting", "what_it_does": "Async video-messaging platform; in its sales use case, reps record personalized video messages with name/company variables, track prospect views, and embed CTAs/booking links directly in the video.", "ai_features": "Vendor states (Business+AI / Enterprise tiers only) AI-generated titles/summaries/auto-chapters, automatic filler-word/silence removal, an AI-drafted follow-up email companion, and transcription/captioning in 50+ languages (base transcription ships even on the free tier; the AI enrichment layer is gated). Variable-based name/company personalization, view tracking, and CTA embedding are plain templating/automation, not AI, despite being marketed alongside the AI features. Vendor's own 18% engagement-lift claim not independently verified.", "mcp_status": "community", "mcp_url": "https://github.com/karbassi/mcp-loom (largest community implementation, ~58 tools against Loom's internal GraphQL API); smaller variants at https://github.com/m2ai-mcp-servers/loom-mcp and https://github.com/CaliLuke/loom-mcp", "mcp_auth": "karbassi/mcp-loom uses Loom's undocumented internal GraphQL API via a browser session cookie (connect.sid) manually extracted from a logged-in session - no official API key exists for this per the project's own README.", "api_gate": "free (recordSDK and embedSDK are self-serve via a developer-portal account and Loom's own dev site says start building with recordSDK today for free; this is a record/embed SDK rather than a general REST API and no SDK pricing tiers are published)", "revops_role": "Lower-overhead async video touch for individual AEs/SDRs/CSMs - follow-ups and lightweight prospecting rather than a managed outbound-campaign engine.", "tier": "RESEARCHED", "last_checked": "2026-08-24", "sources": "https://www.loom.com/use-case/sales, https://www.loom.com/pricing, https://www.loom.com/sdk, https://github.com/karbassi/mcp-loom, https://jira.atlassian.com/browse/LOOM-690, https://dev.loom.com/", "notes": "Loom's dominant real-world use case remains general screen-recording/async communication, not outbound sales specifically - this entry evaluates only the sales-messaging angle per research scope. Watch for name collisions: several \"Loom MCP\" search results (e.g. a PulseMCP listing, maxsloef/loom-mcp) belong to an unrelated text/prompt-exploration tool that also happens to be called \"loom.\" [api_gate 2026-08-25] Reclassified unknown -> free from the vendor's own page (https://dev.loom.com/): recordSDK and embedSDK are self-serve via a developer-portal account and Loom's own dev site says start building with recordSDK today for free; this is a record/embed SDK rather than a general REST API and no SDK pricing tiers are published.", "mcp_status_bucket": "community", "api_gate_bucket": "free", "mcp_urls": [ "https://github.com/karbassi/mcp-loom", "https://github.com/m2ai-mcp-servers/loom-mcp", "https://github.com/CaliLuke/loom-mcp" ], "source_urls": [ "https://www.loom.com/use-case/sales", "https://www.loom.com/pricing", "https://www.loom.com/sdk", "https://github.com/karbassi/mcp-loom", "https://jira.atlassian.com/browse/LOOM-690", "https://dev.loom.com/" ], "source_annotations": [], "vendor_domain": "loom.com", "display_name": "Loom", "docs_url": null, "jobs": [ "create-and-send-prospecting-video", "read-outreach-performance" ], "jobs_tagged_by": "machine-pass", "jobs_tagged_on": "2026-08-25", "github_url": null, "github_stars": null, "github_last_commit": null, "github_archived": null, "github_fetched_on": null, "github_candidates": [ "https://github.com/karbassi/mcp-loom", "https://github.com/m2ai-mcp-servers/loom-mcp", "https://github.com/CaliLuke/loom-mcp", "https://github.com/karbassi/mcp-loom" ], "docs_digest": null, "docs_last_crawled": null, "submission": null, "mcp_tools": [ { "name": "add_comment_reaction", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "add_reaction", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "add_to_watch_later", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "approve_task", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "archive_videos", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "create_comment", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "create_folder", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "create_task", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "delete_comment", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "delete_folders", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "delete_reaction", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "delete_task", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "delete_video", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "duplicate_video", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "edit_comment", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_backlinks", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_captions", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_chapters", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_comment_reactions", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_comments", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_confluence_pages", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_description", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_download_url", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_folder", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_frequent_reactions", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_key_takeaways", "description": null, "required_params": [], "evidence": "source", "repo_party": "third-party", "source_party": null, "risk": "read" }, { "name": "get_last_watch_time", "description": null, "required_params": [], "evidence": 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"github_org_status": "resolved", "github_org_url": "https://github.com/loomhq", "github_org_evidence": { "rule": "rule 3", "url": "search q=Loom", "matched_domain": "loom.com", "via": "website", "detail": "account website https://www.loom.com has the vendor's domain", "confidence": "strong", "candidates_rejected": [ { "login": "karbassi", "from": "rule 2", "type": "User", "website": "https://karbassi.com", "rejected": "website karbassi.com does not match loom.com" }, { "login": "m2ai-mcp-servers", "from": "rule 2", "type": "Organization", "website": null, "rejected": "website (none) does not match loom.com" }, { "login": "CaliLuke", "from": "rule 2", "type": "User", "website": "http://www.luckymethod.com", "rejected": "website luckymethod.com does not match loom.com" }, { "login": "loom", "from": "rule 3 (Loom)", "type": "Organization", "website": null, "rejected": "website (none) does not match loom.com" }, { "login": "loomnetwork", "from": "rule 3 (Loom)", "type": "Organization", "website": "https://loomx.io", "rejected": "website loomx.io does not match loom.com" } ] }, "github_org_repos": 5, "github_org_repos_mcp": 0, "github_org_repos_cli": 1, "github_org_latest_activity": "2026-09-08T12:55:11Z", "github_org_recent_repos": [ { "name": "eks-ng-ami-updater", "url": "https://github.com/loomhq/eks-ng-ami-updater", "kind": "infra", "description": "EKS NG AMI Updater is an open source project that can be used to update kubernetes node group images.", "stars": 28, "pushed_at": "2026-09-08", "latest_release": null }, { "name": "lock-exec", "url": "https://github.com/loomhq/lock-exec", "kind": "cli", "description": "A CLI tool for running any shell based commands in a distributed environment with DynamoDB locking.", "stars": 7, "pushed_at": "2026-09-04", "latest_release": "v2.3.0" }, { "name": "datadog-exporter", "url": "https://github.com/loomhq/datadog-exporter", "kind": "other", "description": "export and backup datadog resource definitions locally", "stars": 1, "pushed_at": "2026-09-03", "latest_release": "v1.2.0" }, { "name": "cmake-orb", "url": "https://github.com/loomhq/cmake-orb", "kind": "other", "description": "CircleCI Orb for CMake Installation and Caching", "stars": 0, "pushed_at": "2023-02-03", "latest_release": "1.0.0" }, { "name": "ElectronMacOSClickThrough", "url": "https://github.com/loomhq/ElectronMacOSClickThrough", "kind": "other", "description": "An Add On workaround for transparent window click through issues on electron v8 and above", "stars": 8, "pushed_at": "2021-04-16", "latest_release": null } ], "github_org_checked_on": "2026-09-08", "mcp_endpoint": null, "mcp_docs_url": "https://github.com/karbassi/mcp-loom", "endpoint_status": "repo-local", "endpoint_http_status": 200, "endpoint_last_probed": "2026-09-04", "endpoint_wall_note": null, "canonical": true, "canonical_id": "08-loom", "also_listed_in": [], "source_file": "08-video-prospecting.md", "source_line": 33, "file_index": 1, "category_num": "08", "category_slug": "video-prospecting", "category_label": "Video Prospecting", "heading": "Loom (sales use case)", "missing_schema_fields": [], "extra_fields": {}, "display_rank": 205 }