{
  "id": "11-lavender",
  "slug": "lavender",
  "normalized_name": "lavender",
  "name": "Lavender",
  "vendor_url": "lavender.ai",
  "category": "enablement-coaching",
  "what_it_does": "A Chrome extension and browser sidebar that sits inside Gmail, Outlook, and sales engagement tools and scores a rep's email draft 1-100 in real time while suggesting rewrites, with a team dashboard that turns those scores into coaching data.",
  "ai_features": "Genuinely model-driven in part - the vendor describes the scoring and rewrite suggestions as running on \"Open AI systems, self-hosted fine-tuned large language models, and LLMs powered by billions of custom data points,\" plus an AI Email Writer and personalization assistant that pulls prospect context. Vendor-stated, not independently verified. The scoring rubric itself (length, reading level, question placement, tone, mobile-friendliness) reads closer to a heuristic checklist than a model output. A separate 2026 product, Ora, is an autonomous agent that researches prospects and writes and sends cold email; it is a different SKU, not part of the Email Coach.",
  "mcp_status": "none-found",
  "mcp_url": "none",
  "mcp_auth": "n/a",
  "api_gate": "unknown - there is no docs.lavender.ai, no developer or API page, and no API reference on lavender.ai. APITracker's Lavender profile shows dashes for \"Developer docs,\" \"API Reference,\" and \"Authentication.\" Lavender's capability is reachable programmatically only as a third-party integration, notably Clay's native \"Rate Your Emails with Lavender\" enrichment action, which is billed in Clay credits and is not a Lavender-issued API key. Recorded as unknown rather than none, because the absence of a public docs page is not proof that no partner API exists.",
  "revops_role": "Coaching and quality-control layer on top of whatever sending tool the team already uses; it does not own the sequence, the inbox, or the send.",
  "tier": "RESEARCHED",
  "last_checked": "2026-09-02",
  "sources": "https://www.lavender.ai/, https://www.lavender.ai/coach, https://www.lavender.ai/paid-ai-email-coach, https://lavender.ai/ora, https://apitracker.io/a/trylavender, https://www.clay.com/integrations/action/rate-your-emails-lavender, https://www.pulsemcp.com/servers?q=lavender, https://glama.ai/mcp/servers?query=lavender",
  "notes": "Added 2026-08-25 to close a known directory gap (Lavender was missing entirely). Pricing from the vendor's own page, annual billing: Basic free (5 emails/month analyzed, 5 personalized, Gmail and Outlook 365), Starter $27/mo, Individual Pro $45/mo (adds integrations), Team $89/seat/mo (adds the Coaching Dashboard, aggregated email analytics, and human-led coaching). Monthly billing is $29 / $49 / $99. Free for students, jobseekers, and bootstrapped founders. Ora is priced separately, free to build an agent then roughly $500/agent/month at launch per third-party trackers, not confirmed on the vendor site. MCP search was negative across PulseMCP (0 results), Glama (0 results), GitHub-scoped search, and general web search; Lavender's own site has no MCP mention. Listed integrations: Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong. CATEGORY CALL: filed here rather than in 02-engagement-outbound because the paid product is a scoring and critique layer around a human writing in a tool someone else owns, and its team tier is literally a coaching dashboard plus human-led coaching. Ora is the piece that would belong in 02 or 04 and deserves its own entry there if it grows. [api_gate 2026-08-25] Re-checked and left unknown, honestly: pricing is fully published and self-serve (Basic free forever $0, Starter $27/mo annual, Individual Pro $45, Team $89 per seat, plus Ora at $500 per agent per month) but no tier mentions API or developer access, higher tiers say only integrations, and no API docs are reachable (/api 404s, docs.lavender.ai returns 403). Checked against https://www.lavender.ai/coach. 2026-09-02: re-checked lavender.ai (no llms.txt), the official MCP registry (no entry) and a web search; no MCP server found.",
  "mcp_status_bucket": "none-found",
  "api_gate_bucket": "unknown",
  "mcp_urls": [],
  "source_urls": [
    "https://www.lavender.ai/",
    "https://www.lavender.ai/coach",
    "https://www.lavender.ai/paid-ai-email-coach",
    "https://lavender.ai/ora",
    "https://apitracker.io/a/trylavender",
    "https://www.clay.com/integrations/action/rate-your-emails-lavender",
    "https://www.pulsemcp.com/servers?q=lavender",
    "https://glama.ai/mcp/servers?query=lavender"
  ],
  "source_annotations": [],
  "vendor_domain": "lavender.ai",
  "display_name": "Lavender",
  "docs_url": "https://www.lavender.ai/coach (no developer or API documentation exists; the only support resource is the vendor Knowledge Library)",
  "jobs": [
    "draft-personalized-outreach",
    "score-rep-performance"
  ],
  "jobs_tagged_by": "machine-pass",
  "jobs_tagged_on": "2026-08-25",
  "github_url": null,
  "github_stars": null,
  "github_last_commit": null,
  "github_archived": null,
  "github_fetched_on": null,
  "github_candidates": [],
  "docs_digest": null,
  "docs_last_crawled": null,
  "submission": null,
  "mcp_tools": [],
  "mcp_tool_count": 0,
  "mcp_tools_evidence": null,
  "mcp_tools_repo": null,
  "mcp_tools_repo_party": null,
  "mcp_catalog_shape": null,
  "mcp_catalog_note": null,
  "mcp_tools_fetched_on": null,
  "cli_status": "none-found",
  "cli_party": null,
  "cli_binary": null,
  "cli_install": [],
  "cli_login": null,
  "cli_commands_seen": [],
  "cli_docs_url": null,
  "cli_repo": null,
  "cli_packages": [],
  "cli_evidence": null,
  "cli_checked_on": "2026-09-27",
  "github_org": null,
  "github_org_status": "unresolved",
  "github_org_url": null,
  "github_org_evidence": {
    "rule": null,
    "reason": "github candidates were seen but none passed the evidence rules",
    "candidates_rejected": [
      {
        "login": "LavenderFive",
        "from": "rule 3 (Lavender)",
        "type": "Organization",
        "website": "https://www.lavenderfive.com/",
        "rejected": "website lavenderfive.com does not match lavender.ai"
      },
      {
        "login": "Lavender-Discord",
        "from": "rule 3 (Lavender)",
        "type": "Organization",
        "website": "https://discord.gg/sfJV2qdRdW",
        "rejected": "website discord.gg does not match lavender.ai"
      },
      {
        "login": "Lavender-Robotics",
        "from": "rule 3 (Lavender)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match lavender.ai"
      },
      {
        "login": "sailfish-lavender",
        "from": "rule 3 (Lavender)",
        "type": "Organization",
        "website": null,
        "rejected": "website (none) does not match lavender.ai"
      },
      {
        "login": "lavenderOSS",
        "from": "rule 3 (Lavender)",
        "type": "Organization",
        "website": "https://sourceforge.net/projects/eta-builds/files/tiramisu/xdroid/",
        "rejected": "website sourceforge.net does not match lavender.ai"
      }
    ]
  },
  "github_org_repos": 0,
  "github_org_repos_mcp": 0,
  "github_org_repos_cli": 0,
  "github_org_latest_activity": null,
  "github_org_recent_repos": [],
  "github_org_checked_on": "2026-09-08",
  "mcp_endpoint": null,
  "mcp_docs_url": null,
  "endpoint_status": "not-applicable",
  "endpoint_http_status": null,
  "endpoint_last_probed": null,
  "endpoint_wall_note": null,
  "canonical": true,
  "canonical_id": "11-lavender",
  "also_listed_in": [],
  "source_file": "11-enablement-coaching.md",
  "source_line": 254,
  "file_index": 13,
  "category_num": "11",
  "category_slug": "enablement-coaching",
  "category_label": "Enablement & Coaching",
  "heading": "Lavender",
  "missing_schema_fields": [],
  "extra_fields": {},
  "display_rank": 1024
}