{
  "id": "15-metricool",
  "slug": "metricool",
  "normalized_name": "metricool",
  "name": "Metricool",
  "vendor_url": "metricool.com",
  "category": "community-dark-social",
  "what_it_does": "A social media management and analytics tool (scheduling, analytics, competitor tracking and ad-campaign monitoring across Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Meta, Google and TikTok Ads) for brands and agencies.",
  "ai_features": "The MCP server exposes 20 or more tools (get_analytics, get_metrics, post_schedule_post, update_schedule_post, get_network_competitors and per-network content reads) to whatever agent connects; the vendor's own AI copy assistance in the composer was not verified this pass. The analytics and scheduling core is not AI.",
  "mcp_status": "official",
  "mcp_url": "https://ai.metricool.com/mcp (docs: https://help.metricool.com/how-to-connect-metricools-mcp-eqp9h; FAQ: https://help.metricool.com/faqs-about-the-metricool-mcp-1i3w0; open-source local server: https://github.com/metricool/mcp-metricool)",
  "mcp_auth": "oauth (browser authorisation in clients that support remote OAuth MCP) or a METRICOOL_USER_TOKEN plus METRICOOL_USER_ID header pair from account settings (used for n8n and the local Python package).",
  "api_gate": "free (for MCP) - the vendor FAQ states \"MCP is an AI client connector for natural language. It works on any plan, including Free. The Metricool API is for programmatic HTTP access and is available only on Advanced and Custom.\" The pricing page lists Free $0, Starter from about $16 to $20/month, Advanced from about $43 to $67/month (currency dependent) and Custom, and its feature table shows \"Metricool API (Zapier, Make, and MCP)\" as an Advanced-and-above line.",
  "revops_role": "The social publishing and listening layer of dark-social GTM; an agent can read post and competitor analytics and schedule posts from the same connector.",
  "tier": "RESEARCHED",
  "last_checked": "2026-09-07",
  "sources": "https://help.metricool.com/how-to-connect-metricools-mcp-eqp9h, https://help.metricool.com/faqs-about-the-metricool-mcp-1i3w0, https://metricool.com/pricing/, https://www.metricool.com/mcp/, https://ai.metricool.com/mcp",
  "notes": "Verified 2026-09-07: POST of an MCP initialize to https://ai.metricool.com/mcp returned HTTP 401 with JSON reading \"This endpoint requires authentication\"; the control POST to /zzz-not-a-route returned 404 with a JSON body naming the path. Live first-party auth-gated server. The vendor's own pages disagree on the gate: the help-centre FAQ says MCP \"works on any plan, including Free\" and only the HTTP API needs Advanced, while the pricing page's feature table lists \"Metricool API (Zapier, Make, and MCP)\" under Advanced and above. Both statements are recorded; the api_gate follows the FAQ, which is the more specific page, and the pricing-table line is flagged as the contradiction a buyer should test on a Free account. The www.metricool.com/mcp/ page served in Spanish on this date. 2026-09-07: https://ai.metricool.com/mcp returned 401 to an MCP initialize POST (https://ai.metricool.com/mcp).",
  "mcp_status_bucket": "official",
  "api_gate_bucket": "free",
  "mcp_urls": [
    "https://ai.metricool.com/mcp",
    "https://help.metricool.com/how-to-connect-metricools-mcp-eqp9h",
    "https://help.metricool.com/faqs-about-the-metricool-mcp-1i3w0",
    "https://github.com/metricool/mcp-metricool"
  ],
  "source_urls": [
    "https://help.metricool.com/how-to-connect-metricools-mcp-eqp9h",
    "https://help.metricool.com/faqs-about-the-metricool-mcp-1i3w0",
    "https://metricool.com/pricing/",
    "https://www.metricool.com/mcp/",
    "https://ai.metricool.com/mcp"
  ],
  "source_annotations": [],
  "vendor_domain": "metricool.com",
  "display_name": "Metricool",
  "docs_url": null,
  "jobs": [],
  "jobs_tagged_by": null,
  "jobs_tagged_on": null,
  "github_url": null,
  "github_stars": null,
  "github_last_commit": null,
  "github_archived": null,
  "github_fetched_on": null,
  "github_candidates": [
    "https://github.com/metricool/mcp-metricool"
  ],
  "docs_digest": null,
  "docs_last_crawled": null,
  "submission": null,
  "mcp_tools": [],
  "mcp_tool_count": 0,
  "mcp_tools_evidence": null,
  "mcp_tools_repo": null,
  "mcp_tools_repo_party": null,
  "mcp_catalog_shape": null,
  "mcp_catalog_note": null,
  "mcp_tools_fetched_on": null,
  "cli_status": "none-found",
  "cli_party": null,
  "cli_binary": null,
  "cli_install": [],
  "cli_login": null,
  "cli_commands_seen": [],
  "cli_docs_url": null,
  "cli_repo": null,
  "cli_packages": [],
  "cli_evidence": null,
  "cli_checked_on": "2026-09-27",
  "github_org": "metricool",
  "github_org_status": "resolved",
  "github_org_url": "https://github.com/metricool",
  "github_org_evidence": {
    "rule": "rule 2",
    "url": "https://ai.metricool.com/mcp",
    "matched_domain": "metricool.com",
    "via": "website",
    "detail": "account website https://metricool.com has the vendor's domain",
    "confidence": "strong",
    "candidates_rejected": []
  },
  "github_org_repos": 0,
  "github_org_repos_mcp": 0,
  "github_org_repos_cli": 0,
  "github_org_latest_activity": null,
  "github_org_recent_repos": [],
  "github_org_checked_on": "2026-09-08",
  "mcp_endpoint": null,
  "mcp_docs_url": null,
  "endpoint_status": "not-probed",
  "endpoint_http_status": null,
  "endpoint_last_probed": null,
  "endpoint_wall_note": null,
  "canonical": true,
  "canonical_id": "15-metricool",
  "also_listed_in": [],
  "source_file": "15-community-dark-social.md",
  "source_line": 350,
  "file_index": 18,
  "category_num": "15",
  "category_slug": "community-dark-social",
  "category_label": "Community & Dark Social",
  "heading": "Metricool",
  "missing_schema_fields": [],
  "extra_fields": {},
  "display_rank": 35
}