# MadKudu documentation

Research date: 2026-09-07

Documentation coverage: partial.

Reference index, not a mirror of complete vendor documentation. Retrieved pages do not prove the MCP works.

## What it does

Historically a lead-scoring/qualification product; the vendor domain now redirects to HG Insights, and MadKudu appears folded into HG Insights' "HG Sales Copilot" (AI-automated scoring, account research, playbooks, personalized outreach sequences, signal-based engagement) at msi.madkudu.com.

## Access and connection

MCP support: official

Access requirements: enterprise-only (madkudu.com/pricing 301s to hginsights.com after the HG Insights acquisition and HG publishes no prices - platform and data-fabric pricing is by data consumption, seats and credits on quote, with no self-serve purchase path)

Authentication: MadKudu API key embedded in the endpoint path; the portal states "Please contact HG Insights or your account manager if you're interested in the MadKudu API".

Research checked: 2026-09-07

These details come from catalog research. Check vendor sources for current setup instructions; this is not proof of a tested connection.

## Sources

- https://www.madkudu.com
- https://hginsights.com
- https://hginsights.com/pricing
- https://developers.madkudu.com/
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min
- https://mcp.madkudu.com/YOUR_API_KEY/mcp
- https://mcp.madkudu.com/YOUR_API_KEY/sse

## Retrieved pages

- https://developers.madkudu.com/getting-started/quickstart (fetched)
- https://developers.madkudu.com/getting-started/when-to-use-api-vs-mcp (fetched)
- https://developers.madkudu.com/getting-started/your-api-usage (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min (fetched)
- https://developers.madkudu.com/ (fetched)
- https://developers.madkudu.com/legacy-api/authentication (fetched)
- https://developers.madkudu.com/api/authentication (fetched)
- https://developers.madkudu.com/madkudu-mcp/madmcp-tools (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min/cursor (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min/dust (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min/relevance-ai (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min/zapier (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min/windsurf (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min/make (fetched)
- https://developers.madkudu.com/madkudu-mcp/install-in-ai-platforms-in-2min/n8n (fetched)