# Factors.ai
ID: 05-factors-ai
Page: https://gtmmcps.com/tools/05-factors-ai
JSON: https://gtmmcps.com/data/tools/05-factors-ai.json
Documentation references: https://gtmmcps.com/docs/05-factors-ai/
Category: Signals & Intent
MCP support: official
Testing: RESEARCHED
API access: paid
Last checked: 2026-09-07
Endpoint check: docs-only; date: 2026-09-04

De-anonymizes website visitors and tracks named-account behavior (page visits, LinkedIn/Google ad engagement, email/content engagement, third-party intent research signals) to identify in-market accounts and specific contacts.

## MCP links
- https://mcp.factors.ai/mcp
- https://help.factors.ai/en/articles/14705206-factors-mcp

## Sources
- https://www.factors.ai/
- https://www.factors.ai/pricing
- https://help.factors.ai/en/articles/14705206-factors-mcp
- https://www.factors.ai/mcp
- https://mcp.factors.ai/mcp

## Research notes
Lite tier is free/self-serve (2-minute setup, no card) but is visitor-ID/traffic-analysis only. MCP/Scout Agent access requires "AI Features," gated behind paid plans (Basic $6K/yr, Growth $20K/yr, Enterprise $30K+/yr) that require booking a demo rather than self-serve checkout. 2026-09-07: https://mcp.factors.ai/mcp returned 401 {"error": "unauthorized", "error_description": "missing or malformed Authorization: Bearer header"} to an MCP initialize POST (https://mcp.factors.ai/mcp).

## Named capabilities
Tool names below are reported by sources. Their presence is not a successful call.

## CLI evidence
Status: none-found

Read current vendor documentation before configuring or running commands.