# Census (now operates as "Fivetran Activations")
ID: 06-census
Page: https://gtmmcps.com/tools/06-census
JSON: https://gtmmcps.com/data/tools/06-census.json
Documentation references: https://gtmmcps.com/docs/06-census/
Category: RevOps Infra
MCP support: official
Testing: RESEARCHED
API access: free
Last checked: 2026-08-24
Endpoint check: repo-local; date: 2026-09-04

Was a standalone reverse-ETL tool for syncing warehouse data (Snowflake, BigQuery, etc.) into GTM tools like Salesforce/HubSpot without code; the product now lives inside Fivetran as "Activations," same function.

## MCP links
- https://github.com/fivetran/fivetran-mcp

## Sources
- https://www.getcensus.com/
- https://docs.getcensus.com/
- https://fivetran.com/docs/activations

## Research notes
This is worth flagging plainly - anyone still citing "Census" as an independent reverse-ETL vendor is out of date. getcensus.com, www.getcensus.com, and docs.getcensus.com all redirect to Fivetran domains, and fivetran.com/docs/activations describes exactly Census's old reverse-ETL product. No dated press release confirming the acquisition/merger was found (Fivetran's own newsroom listing doesn't show one) - the exact date is unknown, the redirect behavior is what's confirmed.

## Named capabilities
Tool names below are reported by sources. Their presence is not a successful call.
- get_schema: ; evidence: source; party: third-party
- list_endpoints: ; evidence: source; party: third-party

## CLI evidence
Status: none-found

Read current vendor documentation before configuring or running commands.